Kit
Email marketing for creators, formerly called ConvertKit.
What Kit does
Kit is an email tool made for creators. You use it to grow a list, send newsletters and set up automatic email series, and you can sell digital products and subscriptions from the same place.
It used to be called ConvertKit. The pricing is based on how many subscribers you have, and the page shows its prices for 1,000 subscribers.
It has a free plan with the basics. The paid plans add automation, integrations, SMS and stronger insight tools.
Setup and learning curve
You can set up a form and send a first email on day one. A full automation setup usually takes a few days.
Kit pricing
Free
- 1 user
- Unlimited email broadcasts
- Landing pages and forms
- Sell digital products and subscriptions
Creator
- Everything in Free
- Unlimited visual automations and sequences
- SMS marketing and integrations
- 2 users and 24/7 support
Pro
- Everything in Creator
- Subscriber scoring and engagement analytics
- Deliverability reporting
- Unlimited users and priority support
Prices on the page are for 1,000 subscribers. Bigger lists cost more.
The page lists a 17% saving for paying yearly on Creator.
Pro showed a limited-time extra 25% off the first year. It renews at the standard rate after that.
The Creator monthly figure and the yearly total on the page do not match exactly, so confirm the price at sign-up.
Currency: Prices are shown in USD as listed on the company's US pricing page.
Source: Kit pricing page (Vendor page), checked 16 Oct 2026.
Is there a free plan?
Yes. Yes. The Free plan has no end date and allows unlimited email broadcasts, landing pages and forms, for one user.
The free plan has no visual automations, no SMS and no extra integrations. The page showed the subscriber cap as both 1,000 and 10,000, so check the current cap.
Key features
Kit integrations
Apps and integrations are listed as included on the Creator and Pro plans. We did not count them, so check that the tools you use are supported.
Apps and integrations included on Creator and Pro. Commonly used:
Who is Kit best for?
Creators who earn from their audience through newsletters, courses and digital products
Solo creators to growing creator businesses
Creators, writers, course makers, podcasters, coaches
Choose Kit if…
- You earn from an audience
- You sell digital products or paid newsletters
- You want to start on a free plan
Look elsewhere if…
- You run a store with many products
- You need heavy shop automation
- You want the cheapest per-subscriber price
Kit pros and limitations
Pros
- Built around creators
- A free plan with real features
- Sell products from the same tool
- 14-day trial with no card
- Strong automations on paid plans
Limitations
- Price rises with list size
- Free plan has no automations
- Not aimed at online shops
- Pro costs more than simple newsletter tools
- Price figures on the page were not fully consistent
How teams use Kit
Kit alternatives
Email and text-message marketing built for online shops. Best for: online store owners who want email, SMS and push messages working from shopper activity.
See Omnisend details →Pricing comparison: Kit and similar tools
| Tool | Free plan | Paid from | Trial | Price source |
|---|---|---|---|---|
| Omnisend | Yes | $11.20 /mo (billed monthly) | No trial listed | Company page |
| Kit | Yes | $33 /mo (Creator, 1,000 subscribers) | Yes | Company page |
Prices show in your local currency where a company lists them. Tools without a local price stay in USD, so do not compare those rows number for number.
Entry prices are for the cheapest paid plan and use each company's own billing basis (annual or monthly, local currency), so compare them as a guide, not a quote.
Kit user reviews
We only publish reviews from signed-in users with a real profile. We never write or buy reviews. If you use Kit, be the first to share how it works for you.
Sign in to reviewKit FAQ
Is Kit free?
Yes. The Free plan allows unlimited email broadcasts, landing pages and forms for one user. Paid plans add automations, SMS and more.
How much does Kit cost?
On our check date Creator was $33 a month for 1,000 subscribers ($390 billed yearly) and Pro was $50 a month for 1,000 subscribers. Bigger lists cost more.
Is Kit the same as ConvertKit?
Yes. ConvertKit changed its name to Kit.
Is Kit good for beginners?
Yes, especially for creators. It has a free plan and a 14-day trial of the paid plans.
Kit or MailerLite?
Kit is built around creators and selling to an audience. MailerLite is simpler and also adds websites and landing pages at low prices.
Last updated: 16 Oct 2026. Spotted a mistake? See how we handle corrections.