Omnisend
Email and text-message marketing built for online shops.
What Omnisend does
Omnisend is a marketing tool made mainly for online shops. It sends emails, text messages and browser push alerts, and it can start them automatically, for example when someone leaves a basket behind.
The plans are priced by how many contacts you have and which features you need. There is a free plan, so a new shop can start without a card.
It is narrower than an all-purpose marketing suite. If you sell online it fits well. If you run a service business or a newsletter, other tools may be a better match.
Setup and learning curve
Connecting a shop and sending a first welcome email can be done in an afternoon. Building a full set of automatic messages usually takes a few days.
Omnisend pricing
Free
- Up to 250 contacts
- 500 emails a month
- 500 web push notifications a month
- 24/7 support and free migration
Standard
- 500 contacts shown on the plan card
- 6,000 emails a month
- Unlimited web push
- Dynamic content and advanced reports
Pro
- 2,500 contacts shown on the plan card
- Unlimited emails
- SMS credits added to the plan
- Everything in Standard
Custom
- For more than 150,000 active profiles
- Account expert and priority support
The prices above are the monthly prices shown for the contact amount on each plan card. Bigger contact lists cost more.
There is a 'pay 3 months upfront' option that saves 30% for those three months, then billing goes monthly.
SMS is charged on top. The Pro plan adds SMS credits, and the page lists texts from $0.007 each.
Contacts you have unsubscribed are not billed.
Currency: Prices are shown in USD as listed on the company's US pricing page.
Source: Omnisend pricing page (Vendor page), checked 16 Oct 2026.
Is there a free plan?
Yes. Yes. The free plan has no time limit and does not ask for a card. It allows 250 contacts and 500 emails a month.
You get a small number of emails and contacts. Once you pass 250 contacts or 500 emails a month you will need a paid plan.
Key features
Omnisend integrations
Omnisend is built to connect with online-store platforms. Its pricing page names Google Customer Match and Facebook Custom Audiences as included, so you can reuse your lists for ads. We did not count the total number of integrations.
Online-store and website platforms. Commonly used:
Who is Omnisend best for?
Online store owners who want email, SMS and push messages working from shopper activity
Small and mid-size online stores
Online stores, fashion, beauty, home goods, consumer brands
Choose Omnisend if…
- You run an online store
- You want email and text in one place
- You want to start on a free plan
Look elsewhere if…
- You are not selling products online
- You only want a plain newsletter tool
- You need a very large list at a very low price
Omnisend pros and limitations
Pros
- A free plan with no end date
- Email, text and push in one tool
- Made for shops, so the starting templates fit selling
- Free move from your old tool
- Support at all hours on every plan
Limitations
- Price climbs with contact count
- SMS costs extra
- Less suited to non-shop businesses
- Free plan sending limit is small
- Fewer extras beyond marketing than an all-in-one suite
How teams use Omnisend
Pricing comparison: Omnisend and similar tools
| Tool | Free plan | Paid from | Trial | Price source |
|---|---|---|---|---|
| Omnisend | Yes | $11.20 /mo (billed monthly) | No trial listed | Company page |
Prices show in your local currency where a company lists them. Tools without a local price stay in USD, so do not compare those rows number for number.
Entry prices are for the cheapest paid plan and use each company's own billing basis (annual or monthly, local currency), so compare them as a guide, not a quote.
Omnisend user reviews
We only publish reviews from signed-in users with a real profile. We never write or buy reviews. If you use Omnisend, be the first to share how it works for you.
Sign in to reviewOmnisend FAQ
Is Omnisend free?
Yes. The free plan allows 250 contacts and 500 emails a month, and it does not need a card. Paid plans add more contacts, more emails and extra features.
How much does Omnisend cost?
On our check date Standard was $11.20 a month and Pro was $41.30 a month, billed monthly, for the contact amount shown on each plan card. Bigger lists cost more, and the Custom plan has no public price.
Does Omnisend send text messages?
Yes. SMS is available, charged separately from the plan. The Pro plan adds SMS credits, and texts are listed from $0.007 each.
Is Omnisend good for small business?
It suits small online shops well. A small service business may find a simpler newsletter tool cheaper.
Omnisend or MailerLite?
Omnisend is aimed at online stores and adds text and push. MailerLite is simpler and also suits newsletters and sites that are not shops.
Last updated: 16 Oct 2026. Spotted a mistake? See how we handle corrections.