HubSpot vs Zoho CRM
HubSpot and Zoho CRM both offer a free plan and many paid options. The main difference is how you pay for what you get: HubSpot leads on polish and ease, Zoho on features per rupee spent.
Side-by-side
 HubSpot CRM Software | Zoho CRM CRM Software | |
|---|---|---|
| Free plan | Yes (2 users, 1,000 contacts) | Yes (up to 3 users) |
| Free trial | Yes (on paid plans) | Yes (on paid editions) |
| Paid plans start at | $20 /seat/mo | $14 /user/mo (annual) |
| Best for | Growing teams that want marketing, sales and support on one customer record | Budget-conscious teams that want many features for the price |
| Company size | 5 – 500 people | 1 – 1,000 people |
| Founded | 2006 | 1996 (Zoho Corporation) |
| Headquarters | Cambridge, Massachusetts, USA | Chennai, India |
| Integrations | 2,000+ apps in the HubSpot Marketplace | Hundreds of apps, plus the wider Zoho suite |
| Price source | Company page | Company page (₹); USD to re-check |
Prices show in your local currency where a company lists them; a tool without one stays in USD, so do not compare the numbers directly.
Pricing: HubSpot vs Zoho CRM
Zoho CRM's paid editions are generally priced lower than HubSpot's, and its free plan allows three users versus two on HubSpot on our check date. Zoho's prices vary by country, so check yours.
- Free: $0 forever
- Starter: From $20 /seat/mo
- Professional: From $50 /seat/mo
- Enterprise: From $75 /seat/mo
- Free: $0 up to 3 users
- Standard: $14 /user/mo (annual)
- Professional: $23 /user/mo (annual)
- Enterprise: $40 /user/mo (annual)
- Ultimate: $52 /user/mo (annual)
The 'from' prices above are for the entry CRM seat. Marketing, Service and bundled Customer Platform plans cost more, and the Professional and Enterprise tiers can require a one-time onboarding fee. Important: Zoho's own page showed us rupee prices only, so these US dollar figures (annual billing, per user per month) come from Zoho's earlier published list and still need to be re-checked. Confirm on Zoho's site using its currency selector.
Who should pick which?
Choose HubSpot if…
- You want one system for marketing, sales and support
- You want to start free and pay only as you grow
- Your team values easy screens over deep customisation
Choose Zoho CRM if…
- Price matters most
- You already use other Zoho apps
- You want a free edition for a tiny team
Strengths and weak spots
HubSpot
Strengths: A free plan with no end date, good for testing with real data; Clean, easy screens that new staff pick up quickly; Marketing, sales and support share one customer record.
Weak spots: Cost climbs quickly once you add seats, contacts and extra hubs; Advanced automation and reporting sit on higher plans; Professional and Enterprise can need a paid onboarding step.
Zoho CRM
Strengths: Low prices with a lot of features; A free edition for up to three users; Free trial on every paid edition.
Weak spots: Screens can feel crowded to new users; Setup takes more effort than the simplest CRMs; Best value needs you to use several Zoho apps.
HubSpot vs Zoho CRM FAQ
Which is cheaper, HubSpot or Zoho CRM?
Zoho CRM's paid editions are generally priced lower than HubSpot's, and its free plan allows three users versus two on HubSpot on our check date. Zoho's prices vary by country, so check yours.
Do HubSpot and Zoho CRM have free plans?
HubSpot: Yes (2 users, 1,000 contacts). Zoho CRM: Yes (up to 3 users). Both let you start without paying.
Which is better for a small business, HubSpot or Zoho CRM?
HubSpot is best for: growing teams that want marketing, sales and support on one customer record. Zoho CRM is best for: budget-conscious teams that want many features for the price.
How were these details checked?
We read each company's public pricing page on 27 Sep 2026. Zoho CRM price source: vendor page for india (₹); usd list to re-check. See how we research for our full method.
Last updated: 27 Sep 2026. How we research · All comparisons