HubSpot alternatives
4 tools people consider instead of HubSpot, compared on price, free plans and who each is for.
Quick comparison
| Tool | Free plan | Paid from | Best for |
|---|---|---|---|
| HubSpot (the one you started with) | Yes | $20 /seat/mo | Growing teams that want marketing, sales and support on one customer record |
| Salesforce CRM | Yes | $25 /user/mo | Mid-size and large companies with complex sales processes |
| Zoho CRM | Yes | $14 /user/mo (annual) | Budget-conscious teams that want many features for the price |
| Pipedrive | No | $14 /user/mo (annual) | Sales-focused teams that want a simple visual pipeline |
| Freshsales | Not shown on pricing page | $9 /user/mo (annual) | Small and mid-size teams wanting a low entry price and built-in communication |
Prices show in your local currency where a company lists them; others stay in USD.
Salesforce CRM
Mid-size and large companies with complex sales processesThe most customisable CRM, built for complex sales and large teams.
Why choose it
- Extremely flexible for complex sales processes
- Huge ecosystem of add-ons, partners and consultants
- Scales from a small team to a global company
Keep in mind
- Steeper learning curve than simpler CRMs
- Often needs an admin or consultant to set up well
- Total cost is well above the seat price
Free plan: Yes (Free Suite, 10GB storage) · Paid from $25 /user/mo
Zoho CRM
Budget-conscious teams that want many features for the priceA feature-rich, lower-cost CRM with a free plan for up to three users.
Why choose it
- Low prices with a lot of features
- A free edition for up to three users
- Free trial on every paid edition
Keep in mind
- Screens can feel crowded to new users
- Setup takes more effort than the simplest CRMs
- Best value needs you to use several Zoho apps
Free plan: Yes (up to 3 users) · Paid from $14 /user/mo (annual)
Pipedrive
Sales-focused teams that want a simple visual pipelineA simple, visual sales CRM built around the deal pipeline.
Why choose it
- Very easy to understand at a glance
- Focused on sales, so less clutter
- Fast to set up
Keep in mind
- No permanent free plan
- Monthly billing costs much more than annual
- Marketing and support tools are add-ons or absent
Free plan: No (free trial) · Paid from $14 /user/mo (annual)
Freshsales
Small and mid-size teams wanting a low entry price and built-in communicationAn affordable CRM from Freshworks with phone, email and chat built in.
Why choose it
- Very low entry price
- Phone, email and chat built in
- A 21-day full-featured trial
Keep in mind
- Best features only on Pro and Enterprise
- Add-ons increase the cost
- We could not confirm a permanent free plan
Free plan: Not shown on pricing page · Paid from $9 /user/mo (annual)
HubSpot alternatives FAQ
What is the best alternative to HubSpot?
It depends on what you need. Salesforce CRM is best for mid-size and large companies with complex sales processes. Zoho CRM is best for budget-conscious teams that want many features for the price. Pipedrive is best for sales-focused teams that want a simple visual pipeline.
Is there a free alternative to HubSpot?
Yes. Salesforce CRM, Zoho CRM list a free plan. See each profile for its limits.
Why do people look for a HubSpot alternative?
Common reasons, based on our review: cost climbs quickly once you add seats, contacts and extra hubs; advanced automation and reporting sit on higher plans; professional and Enterprise can need a paid onboarding step.
Last updated: 27 Sep 2026. How we research · All alternatives