Salesforce CRM
The most customisable CRM, built for complex sales and large teams.
What Salesforce CRM does
Salesforce is one of the oldest and most widely used CRM platforms. It tracks leads, accounts, contacts and sales opportunities, and lets companies shape the system around how they actually sell.
Its strength is depth. Admins can add custom fields, build approval steps, set territory rules and connect almost any other system. The trade-off is that it takes planning, and often a specialist, to set up well.
Salesforce now sells small-team bundles (Starter Suite and Pro Suite) as well as its full Sales Cloud editions, so smaller teams can start there and grow into the bigger editions.
Setup and learning curve
Simple setups on Starter Suite can be done by a non-technical owner. Full Sales Cloud setups usually take weeks and involve an admin or partner.
Salesforce CRM pricing
Free Suite
- Basic lead and contact tracking
- 10GB storage per org
Starter Suite
- Leads, accounts, contacts, opportunities
- AI email sync
Pro Suite
- Adds quoting and forecasting
- Billed annually
Sales Cloud Core
- Full Sales Cloud edition
- Slack Business+ included
Advanced
- Extra security and sales programs
- More AI credits
Max
- Full AI suite and Agentforce for Sales
- Contact sales
Prices are per user per month in US dollars on our check date. Starter Suite can be billed monthly or yearly; Pro Suite and the Sales Cloud editions are billed yearly.
The AI features draw on 'Flex Credits' that are included in set amounts per organisation on Core, Advanced and Max. Heavy AI use may need more.
Real cost is usually higher than the seat price once you add setup help, extra apps and admin time. Budget for an admin.
Free Suite
- Basic lead and contact tracking
- 10GB storage per org
Starter Suite
- Leads, accounts, contacts, opportunities
- AI email sync
Pro Suite
- Adds quoting and forecasting
- Billed annually
Sales Cloud Core
- Full Sales Cloud edition
- Slack Business+ included
Advanced
- Extra security and sales programs
- More AI credits
Max
- Full AI suite and Agentforce for Sales
- Contact sales
These are the EUR prices Salesforce lists on its pricing page, per user per month, on our check date. Starter Suite can be billed monthly or yearly; the other plans are billed yearly.
Local taxes may be added at checkout. Salesforce's AI features use credits that are included in set amounts on Core, Advanced and Max.
Free Suite
- Basic lead and contact tracking
- 10GB storage per org
Starter Suite
- Leads, accounts, contacts, opportunities
- AI email sync
Pro Suite
- Adds quoting and forecasting
- Billed annually
Sales Cloud Core
- Full Sales Cloud edition
- Slack Business+ included
Advanced
- Extra security and sales programs
- More AI credits
Max
- Full AI suite and Agentforce for Sales
- Contact sales
These are the GBP prices Salesforce lists on its pricing page, per user per month, on our check date. Starter Suite can be billed monthly or yearly; the other plans are billed yearly.
Local taxes may be added at checkout. Salesforce's AI features use credits that are included in set amounts on Core, Advanced and Max.
Free Suite
- Basic lead and contact tracking
- 10GB storage per org
Starter Suite
- Leads, accounts, contacts, opportunities
- AI email sync
Pro Suite
- Adds quoting and forecasting
- Billed annually
Sales Cloud Core
- Full Sales Cloud edition
- Slack Business+ included
Advanced
- Extra security and sales programs
- More AI credits
Max
- Full AI suite and Agentforce for Sales
- Contact sales
These are the AUD prices Salesforce lists on its pricing page, per user per month, on our check date. Starter Suite can be billed monthly or yearly; the other plans are billed yearly.
Local taxes may be added at checkout. Salesforce's AI features use credits that are included in set amounts on Core, Advanced and Max.
Free Suite
- Basic lead and contact tracking
- 10GB storage per org
Starter Suite
- Leads, accounts, contacts, opportunities
- AI email sync
Pro Suite
- Adds quoting and forecasting
- Billed annually
Sales Cloud Core
- Full Sales Cloud edition
- Slack Business+ included
Advanced
- Extra security and sales programs
- More AI credits
Max
- Full AI suite and Agentforce for Sales
- Contact sales
These are the JPY prices Salesforce lists on its pricing page, per user per month, on our check date. Starter Suite can be billed monthly or yearly; the other plans are billed yearly.
Local taxes may be added at checkout. Salesforce's AI features use credits that are included in set amounts on Core, Advanced and Max.
Free Suite
- Basic lead and contact tracking
- 10GB storage per org
Starter Suite
- Leads, accounts, contacts, opportunities
- AI email sync
Pro Suite
- Adds quoting and forecasting
- Billed annually
Sales Cloud Core
- Full Sales Cloud edition
- Slack Business+ included
Advanced
- Extra security and sales programs
- More AI credits
Max
- Full AI suite and Agentforce for Sales
- Contact sales
These are the SEK prices Salesforce lists on its pricing page, per user per month, on our check date. Starter Suite can be billed monthly or yearly; the other plans are billed yearly.
Local taxes may be added at checkout. Salesforce's AI features use credits that are included in set amounts on Core, Advanced and Max.
Currency: Salesforce publishes prices in USD, EUR, GBP, AUD, JPY and SEK, so visitors from those currencies see the company's own local price. Everyone else sees USD. Its India page lists no rupee prices.
Source: Salesforce CRM pricing page (Vendor page), checked 27 Sep 2026.
Is there a free plan?
Yes. Yes. Salesforce lists a Free Suite at $0 per user per month, with 10GB of storage per organisation. Paid Starter and Pro Suites and the Sales Cloud editions offer free trials, except Max, which is sold through sales.
The free suite is for testing the basics. Growing teams normally move to Starter Suite for more capability.
Key features
Salesforce CRM integrations
Salesforce has one of the largest app marketplaces (AppExchange) and a well-documented developer platform, so nearly any business system can be connected. Slack is built into the Core edition and above.
Thousands of apps on AppExchange. Commonly used:
Who is Salesforce CRM best for?
Mid-size and large companies with complex sales processes
50 – 10,000+ people
Finance, healthcare, manufacturing, technology, retail
Choose Salesforce CRM if…
- Your sales process has many steps or teams
- You have, or can hire, an admin
- You expect to grow into a large company
Look elsewhere if…
- You want to be running in an afternoon
- You have a very small budget
- You need only simple deal tracking
Salesforce CRM pros and limitations
Pros
- Extremely flexible for complex sales processes
- Huge ecosystem of add-ons, partners and consultants
- Scales from a small team to a global company
- Strong forecasting and reporting on higher plans
- A free suite and trials to test before paying
Limitations
- Steeper learning curve than simpler CRMs
- Often needs an admin or consultant to set up well
- Total cost is well above the seat price
- Top editions are expensive for small teams
- Many options can overwhelm a small business
How teams use Salesforce CRM
Salesforce CRM alternatives
All-in-one CRM with marketing, sales and support tools in one place. Best for: growing teams that want marketing, sales and support on one customer record.
Salesforce CRM vs HubSpot →A feature-rich, lower-cost CRM with a free plan for up to three users. Best for: budget-conscious teams that want many features for the price.
See Zoho CRM details →A simple, visual sales CRM built around the deal pipeline. Best for: sales-focused teams that want a simple visual pipeline.
See Pipedrive details →An affordable CRM from Freshworks with phone, email and chat built in. Best for: small and mid-size teams wanting a low entry price and built-in communication.
See Freshsales details →Pricing comparison: Salesforce CRM and similar CRMs
| Tool | Free plan | Paid from | Trial | Price source |
|---|---|---|---|---|
| HubSpot | Yes | $20 /seat/mo | Yes | Company page |
| Salesforce CRM | Yes | $25 /user/mo | Yes | Company page |
| Zoho CRM | Yes | $14 /user/mo (annual) | Yes | Company page (₹); USD to re-check |
| Pipedrive | No | $14 /user/mo (annual) | Yes | Third-party, re-check |
| Freshsales | Not shown on pricing page | $9 /user/mo (annual) | Yes | Company page |
Prices show in your local currency where a company lists them. Tools without a local price stay in USD, so do not compare those rows number for number.
Entry prices are for the cheapest paid plan and use each company's own billing basis (annual or monthly, local currency), so compare them as a guide, not a quote.
Salesforce CRM user reviews
We only publish reviews from signed-in users with a real profile. We never write or buy reviews. If you use Salesforce CRM, be the first to share how it works for you.
Sign in to reviewSalesforce CRM FAQ
Is Salesforce free?
Salesforce lists a Free Suite at $0 per user per month with 10GB of storage per organisation on our check date. Paid suites and editions offer free trials.
How much does Salesforce cost?
Starter Suite is $25 per user per month, Pro Suite $100, and Sales Cloud editions run $195 (Core), $395 (Advanced) and $550 (Max) per user per month, mostly billed yearly. Setup and admin time come on top.
Is Salesforce good for small business?
Starter Suite is aimed at small teams. But if you want the simplest tool and lowest cost, options like Pipedrive or Freshsales are easier to start with.
Is Salesforce hard to learn?
Basic use is straightforward, but configuring it well takes skill. Larger setups usually need an admin.
What are the best Salesforce alternatives?
HubSpot for ease of use, Zoho CRM for price, Pipedrive for simple sales pipelines and Freshsales for affordable built-in phone and email.
Last updated: 27 Sep 2026. Spotted a mistake? See how we handle corrections.