Capsule
A simple, long-running CRM with a real free plan for two users.
What Capsule does
Capsule is made by Zestia, a software company in Manchester, UK. It first launched in 2009 under the name Javelin and became Capsule in 2010.
It is a plain, easy CRM for contacts, deals, tasks and projects. It does not try to do marketing or support, which keeps the screens uncluttered.
It has a permanent free plan for up to two users and 250 contacts, which makes it a handy way to test the idea of a CRM with no spend.
Setup and learning curve
You can sign up and import contacts in under an hour. Pipelines and automations take a few more hours to shape.
Capsule pricing
Free
- 2 users, 250 contacts
- 5 custom fields, 1 sales pipeline
- Custom task categories
Starter
- Up to 30,000 contacts
- Email templates, shared mailbox, basic reports
- Goals, premium integrations, AI pipeline generator
Growth
- Up to 60,000 contacts
- Workflow automation, dashboards, multiple pipelines
- AI summaries, enrichment and meeting prep
Advanced
- Up to 120,000 contacts
- Everything in Growth
- 50 sales pipelines and 50 project boards
Ultimate
- Everything in Advanced
- Account manager and custom training
- Suits teams of 5 or more
These are annual-billing prices per user per month as listed on Capsule's pricing page on our check date. Capsule says annual billing saves up to 18% over monthly billing.
Contact limits are the thing to watch: 250 on Free, 30,000 on Starter, 60,000 on Growth and 120,000 on Advanced.
A marketing add-on for email campaigns was listed from $11 a month.
Currency: Prices are shown in USD as listed on Capsule's pricing page. We have not checked local-currency prices yet.
Source: Capsule pricing page (Vendor page), checked 5 Oct 2026.
Is there a free plan?
Yes. Yes. Capsule's free plan has no time limit. On our check it allowed up to 2 users and 250 contacts, with 5 custom fields and one sales pipeline.
The free plan suits a solo owner or a pair testing a CRM. Past 250 contacts, or with a third person, you move to a paid plan. Paid plans also have a free 14-day trial with no card.
Key features
Capsule integrations
Capsule lists more than 100 integrations. Accounting (QuickBooks, Xero, FreeAgent, FreshBooks), email (Google, Microsoft), chat (Slack) and Zapier cover most small-business needs.
100+ integrations. Commonly used:
Who is Capsule best for?
Small teams that want a simple CRM and a free place to start
Solo users to mid-size teams
Professional services, consulting, manufacturing, construction, accounting
Choose Capsule if…
- You want a free plan with no end date
- You are a solo owner or small team
- You prefer plain, simple screens
Look elsewhere if…
- You need a free plan
- You want marketing automation beyond email, SMS and a chatbot
- You run a very large sales organisation
Capsule pros and limitations
Pros
- A permanent free plan
- Easy to learn, with clean screens
- Projects built in
- Large contact limits on paid plans
- Long track record since 2009
Limitations
- Free plan caps at 2 users and 250 contacts
- Fewer marketing tools than HubSpot
- Automation only from Growth up
- Ultimate has no listed price
- Email campaigns are a paid add-on
How teams use Capsule
Capsule alternatives
All-in-one CRM with marketing, sales and support tools in one place. Best for: growing teams that want marketing, sales and support on one customer record.
See HubSpot details →A CRM that also manages projects, so deals can turn into work in the same tool. Best for: businesses that want to manage the sale and the project that follows in one place.
See Insightly details →A feature-rich, lower-cost CRM with a free plan for up to three users. Best for: budget-conscious teams that want many features for the price.
See Zoho CRM details →Pricing comparison: Capsule and similar CRMs
| Tool | Free plan | Paid from | Trial | Price source |
|---|---|---|---|---|
| HubSpot | Yes | $20 /seat/mo | Yes | Company page |
| Salesforce CRM | Yes | $25 /user/mo | Yes | Company page |
| Zoho CRM | Yes | $14 /user/mo (annual) | Yes | Company page (₹); USD to re-check |
| Pipedrive | No | $14 /user/mo (annual) | Yes | Third-party, re-check |
| Freshsales | Not shown on pricing page | $9 /user/mo (annual) | Yes | Company page |
| Dynamics 365 Sales | No | $65 /user/mo (billed yearly) | Yes | Company page |
| monday CRM | No | $12 /seat/mo (annual) | Yes | Company page |
| Close | No | $9 /user/mo (promo price) | Yes | Company page |
| Insightly | No | $29 /user/mo (annual) | Yes | Company page |
| Copper | No | $23 /seat/mo (annual) | Yes | Company page |
| Capsule | Yes | $18 /user/mo (annual) | Yes | Company page |
| Nutshell | No | $7 /user/mo (annual, third-party) | Yes | Third-party, re-check |
Prices show in your local currency where a company lists them. Tools without a local price stay in USD, so do not compare those rows number for number.
Entry prices are for the cheapest paid plan and use each company's own billing basis (annual or monthly, local currency), so compare them as a guide, not a quote.
Capsule user reviews
We only publish reviews from signed-in users with a real profile. We never write or buy reviews. If you use Capsule, be the first to share how it works for you.
Sign in to reviewCapsule FAQ
15 questions. Scroll inside the box to see them all.
Is Capsule CRM free?
Yes. The free plan has no end date and allows up to 2 users and 250 contacts. Paid plans offer a 14-day free trial with no card needed.
How much does Capsule cost?
On our check date Starter was $18 per user per month, Growth $36 and Advanced $54, all billed annually. Ultimate is priced on request.
Is Capsule good for small business?
Yes. It is simple, has a free plan and handles contacts, deals and projects without much setup.
Capsule or Insightly?
Capsule has a free plan and cleaner screens. Insightly includes project management from its entry plan and suits slightly more complex needs.
Does Capsule connect to accounting software?
Yes. It lists QuickBooks, Xero, FreeAgent and FreshBooks among its integrations.
What is Capsule CRM?
Capsule is a simple CRM for contacts, deals, tasks and projects, with a free plan for up to two users.
Who makes Capsule?
Zestia, a software company in Manchester, UK. Capsule launched in 2009 under the name Javelin and was renamed in 2010.
How many contacts does each Capsule plan allow?
The free plan allows 250. Starter allows 30,000, Growth 60,000 and Advanced 120,000.
Does Capsule have a mobile app?
Yes. Capsule lists a mobile app with full CRM access.
Does Capsule have AI features?
Yes. Capsule lists an AI pipeline generator on Starter, and summaries, contact enrichment and meeting prep on Growth and above.
Does annual billing save money on Capsule?
Yes. Capsule says annual billing saves up to 18% compared with paying monthly.
Which Capsule plan does Capsule recommend?
Capsule marks Growth as its recommended plan, with enhanced AI tools, automation and several pipelines.
How many people work at Capsule?
Its LinkedIn page lists 11 to 50 employees, with the company based in Manchester, UK.
Can I send email campaigns from Capsule?
Yes, through a marketing add-on listed from $11 a month.
What are the best alternatives to Capsule?
HubSpot has a bigger free plan. Insightly includes project management. Zoho CRM has a free plan and more add-ons. Attio is more flexible. See our Capsule alternatives page.
Last updated: 11 Oct 2026. Spotted a mistake? See how we handle corrections.