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Pipedrive

A simple, visual sales CRM built around the deal pipeline.

CRM SoftwareFree trial, no free planLast checked 27 Sep 2026

By napstrIQ Editorial Team · Facts checked against the company's public pages on 27 Sep 2026 · How we research

Quick answer: Pipedrive is a strong, focused choice for teams that live in their sales pipeline. Skip it if you need a permanent free plan or all-in-one marketing and support tools.
Free planNo
Paid from$14 /user/mo (annual)
Company size2 – 200 people
Founded2010

What Pipedrive does

Pipedrive is a CRM designed around one idea: show every deal as a card on a visual pipeline, so a salesperson can see at a glance what to do next.

It is popular with small sales teams because it stays focused. It is less of an all-in-one platform and more of a sharp sales tool, with add-ons for email campaigns, scheduling and more.

It does not have a permanent free plan. Instead you start with a free trial, then choose from four paid plans.

Setup and learning curve

Most teams can be up and running in a few hours. Importing contacts and setting stages is straightforward.

Pipedrive pricing

Lite

$14/user/mo (annual)
  • Core pipeline and deal tracking
  • $24 if billed monthly
Popular

Growth

$39/user/mo (annual)
  • More automation and customisation
  • $49 if billed monthly

Premium

$49/user/mo (annual)
  • Advanced features and reporting
  • $79 if billed monthly

Ultimate

$79/user/mo (annual)
  • Highest limits and support
  • $99 if billed monthly

Important: Pipedrive's own pricing page blocked our automatic check, so these numbers come from several independent 2026 price guides. Treat them as a starting point and confirm on Pipedrive's site.

Annual billing is charged upfront for the year and is cheaper than monthly billing.

Add-ons such as email campaigns and extra data are priced separately, so the final bill can be higher than the seat price.

Currency: Third-party reports say Pipedrive bills in USD or EUR only, so prices are shown in USD. This needs a re-check on Pipedrive's own page.

Source: Pipedrive pricing page (Third-party reports (vendor page blocked our check; re-verify)), checked 27 Sep 2026.

Is there a free plan?

No Pipedrive does not offer a permanent free plan. It offers a free trial of its paid plans, which lets you test the pipeline with your own deals before paying.

If a permanent free plan matters to you, look at HubSpot or Zoho CRM instead.

Key features

Visual sales pipelineDrag deals across stages on a clear board.
Activity remindersGet nudged on the next call, email or meeting.
Email syncConnect your inbox so conversations attach to deals.
AutomationAutomate repeated steps on higher plans.
Reports and goalsTrack deals won, revenue and team goals.
Contact and lead trackingKeep people and organisations tied to deals.
Mobile appUpdate deals and log calls from a phone.
Marketplace appsConnect to email, calendar and accounting tools.

Pipedrive integrations

Pipedrive has a marketplace of hundreds of integrations. Email and calendar connections matter most for a sales team, and Zapier covers most of the rest.

Hundreds of apps in its marketplace. Commonly used:

GmailOutlookGoogle CalendarSlackZoomMailchimpQuickBooksZapier

Who is Pipedrive best for?

Best for

Sales-focused teams that want a simple visual pipeline

Company size

2 – 200 people

Common industries

Agencies, consulting, software, real estate, small sales teams

Choose Pipedrive if…

  • Your work is mainly sales
  • You want simple and fast to learn
  • You are happy with a trial instead of a free plan

Look elsewhere if…

  • You need a permanent free plan
  • You want marketing and support in the same tool
  • You need deep customisation

Pipedrive pros and limitations

Pros

  • Very easy to understand at a glance
  • Focused on sales, so less clutter
  • Fast to set up
  • Clear plan ladder with a low entry price
  • Good mobile app

Limitations

  • No permanent free plan
  • Monthly billing costs much more than annual
  • Marketing and support tools are add-ons or absent
  • Add-ons raise the bill
  • Less suited to complex, multi-team setups

How teams use Pipedrive

Track a small sales pipelineSee every deal and its next step on one board.
Keep a busy rep on taskReminders tell each person what to do today.
Report on a sales teamSee deals won and progress towards goals.
Log email conversationsSync your inbox so nothing gets lost.
Run a service business's leadsMove enquiries to quote to won.

Pipedrive alternatives

All-in-one CRM with marketing, sales and support tools in one place. Best for: growing teams that want marketing, sales and support on one customer record.

Pipedrive vs HubSpot →

The most customisable CRM, built for complex sales and large teams. Best for: mid-size and large companies with complex sales processes.

See Salesforce CRM details →

A feature-rich, lower-cost CRM with a free plan for up to three users. Best for: budget-conscious teams that want many features for the price.

See Zoho CRM details →

An affordable CRM from Freshworks with phone, email and chat built in. Best for: small and mid-size teams wanting a low entry price and built-in communication.

See Freshsales details →

Pricing comparison: Pipedrive and similar CRMs

ToolFree planPaid fromTrialPrice source
HubSpotYes$20 /seat/moYesCompany page
Salesforce CRMYes$25 /user/moYesCompany page
Zoho CRMYes$14 /user/mo (annual)YesCompany page (₹); USD to re-check
PipedriveNo$14 /user/mo (annual)YesThird-party, re-check
FreshsalesNot shown on pricing page$9 /user/mo (annual)YesCompany page

Prices show in your local currency where a company lists them. Tools without a local price stay in USD, so do not compare those rows number for number.

Entry prices are for the cheapest paid plan and use each company's own billing basis (annual or monthly, local currency), so compare them as a guide, not a quote.

Pipedrive user reviews

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Pipedrive FAQ

Is Pipedrive free?

There is no permanent free plan. Pipedrive offers a free trial of its paid plans.

How much does Pipedrive cost?

Independent 2026 price guides report $14, $39, $49 and $79 per user per month on annual billing (Lite, Growth, Premium, Ultimate), and $24, $49, $79 and $99 on monthly billing. Confirm on Pipedrive's site.

Is Pipedrive good for small business?

Yes, if your main need is tracking sales. It is quick to learn and focused.

Pipedrive or HubSpot?

Pipedrive is simpler and cheaper for pure sales teams. HubSpot suits teams that also want marketing and support in the same system and a permanent free plan.

Can Pipedrive connect to other tools?

Yes. It connects to email, calendars and many apps through its marketplace and Zapier.

Last updated: 27 Sep 2026. Spotted a mistake? See how we handle corrections.