CRM Software
A CRM keeps every customer, lead and deal in one place. Here are popular tools, with real prices we checked, so you can see what each costs and who it suits.
CRM Software tools compared
All-in-one CRM with marketing, sales and support tools in one place.
From $20 Free planThe most customisable CRM, built for complex sales and large teams.
From $25 Free planA feature-rich, lower-cost CRM with a free plan for up to three users.
From $14 Free planA simple, visual sales CRM built around the deal pipeline.
From $14 Trial onlyAn affordable CRM from Freshworks with phone, email and chat built in.
From $9 Trial onlyNo match yet. We add new tools every week.
Price and free-plan summary
| Tool | Free plan | Paid from | Best for |
|---|---|---|---|
| HubSpot | Yes | $20 /seat/mo | Growing teams that want marketing, sales and support on one customer record |
| Salesforce CRM | Yes | $25 /user/mo | Mid-size and large companies with complex sales processes |
| Zoho CRM | Yes | $14 /user/mo (annual) | Budget-conscious teams that want many features for the price |
| Pipedrive | No | $14 /user/mo (annual) | Sales-focused teams that want a simple visual pipeline |
| Freshsales | Not shown on pricing page | $9 /user/mo (annual) | Small and mid-size teams wanting a low entry price and built-in communication |
Prices show in your local currency where a company lists them; others stay in USD.
Entry prices use each company's own billing basis and currency. See each profile for the full plan list and source.
How to choose
1. Start with your real need. If you mainly track sales deals, a focused tool like Pipedrive is enough. If you want marketing, sales and support connected, look at HubSpot or Zoho.
2. Count the people. Most CRMs charge per user. A team of three and a team of thirty have very different bills, so price the team you will have in a year.
3. Read the free plan limits. Free plans are useful for testing, but they cap users, contacts or features. Check the caps against your list.
4. Add up the extras. Onboarding fees, add-ons and AI credits can move the real cost well above the seat price.
5. Test with your own data. Import a real list into a free plan or trial before you commit to a year.
Popular comparisons
CRM Software FAQ
What is CRM software?
CRM stands for customer relationship management. It is a tool that stores every customer and lead, the conversations you have had with them and the deals you are working on, so the whole team sees the same information.
Which CRM is best for a small business?
For a very small team, start with a tool that has a permanent free plan, such as HubSpot or Zoho CRM. If you only track sales, Pipedrive is simple; if budget is the main concern, Freshsales has the lowest entry price of the paid options here.
Are there free CRMs?
Yes. HubSpot, Zoho CRM and Salesforce each list a free plan. Pipedrive and Freshsales offer free trials instead. See our best free CRM list for the limits.
How much does CRM software cost?
Entry prices in this list run from about $9 to $25 per user per month, and full-featured plans reach hundreds of dollars per user per month. Add-ons, onboarding and admin time can add to that.