Nutshell
A small-business CRM with built-in email marketing and a five-tier price ladder.
What Nutshell does
Nutshell is a CRM and email marketing tool for small B2B teams, based in Ann Arbor, Michigan, and operating since 2009. Its site says it supports more than 5,000 companies in 50 countries and that it is owned by WebFX.
It covers contact management, pipelines, email and SMS marketing, forms, a web chatbot and quotes with digital signatures. A lead can come in through a form, move through a pipeline and get automated follow-up from the same system.
Plans are priced in five tiers. Nutshell's own pricing page showed no dollar amounts when we read it, so the prices below come from third-party guides and need a re-check.
Setup and learning curve
Importing contacts and building a pipeline takes a few hours. Sequences and forms take another day or so.
Nutshell pricing
Foundation
- $13 if billed monthly
- Unlimited contacts, 100 open leads
- 10 AI outcomes a month
Growth
- $25 if billed monthly
- Activity reports, quotas, lead assignment rules
- 20 AI outcomes a month
Pro
- $42 if billed monthly
- 5 custom pipelines, advanced reporting, automation
- 40 AI outcomes and a meeting scheduler
Business
- $59 if billed monthly
- 10 pipelines, audit log, teams and territories
- 100 AI outcomes a month
Enterprise
- $79 if billed monthly
- Unlimited pipelines, SSO, SQL data access
- 150 AI outcomes and phone support
Important: Nutshell's own pricing page showed plan names and features but no dollar amounts when we read it, so these prices come from independent 2026 price guides. Confirm them on Nutshell's site.
Nutshell says every plan includes unlimited CRM contacts, free live support and no hidden fees. Foundation has a limit of 100 open leads.
Each plan adds AI outcomes, pipelines and admin controls, so check which limit matters to you before you pick the cheapest tier.
Currency: Nutshell's own pricing page blocked our automatic check, so these prices come from third-party price guides and are shown in USD. They need a re-check.
Source: Nutshell pricing page (Third-party reports (vendor page blocked our check; re-verify)), checked 5 Oct 2026.
Is there a free plan?
No We found no permanent free plan for Nutshell. It offers a free 14-day trial with no credit card needed.
If a free plan matters, HubSpot, Capsule and Attio list one.
Key features
Nutshell integrations
Nutshell lists 18 featured integrations on its site, including Gmail and Google Calendar, Microsoft 365, Mailchimp, Calendly, DocuSign, Aircall, Dialpad, Intercom, ChatGPT and Claude. It says it offers hundreds of integrations and connects to over 5,000 apps.
Hundreds of integrations, plus 5,000+ apps through connectors. Commonly used:
Who is Nutshell best for?
Small B2B teams that want sales and email marketing in one tool
Small and mid-size B2B teams
B2B services, software, manufacturing, small sales teams
Choose Nutshell if…
- You want CRM and email marketing in one tool
- You run a small B2B team
- You want a low entry price
Look elsewhere if…
- You need a free plan
- You want a firm price you can verify today
- You run a very large sales organisation
Nutshell pros and limitations
Pros
- Unlimited contacts on every plan
- CRM and email marketing together
- Five tiers, so there is room to grow
- Free live support on all plans
- More than 15 years in the market
Limitations
- No permanent free plan
- Prices on its page are not shown as numbers, so they need re-verifying
- Foundation is limited to 100 open leads
- Five tiers can be confusing to compare
- Owned by a marketing agency group rather than independent
How teams use Nutshell
Nutshell alternatives
A simple, visual sales CRM built around the deal pipeline. Best for: sales-focused teams that want a simple visual pipeline.
See Pipedrive details →
All-in-one CRM with marketing, sales and support tools in one place. Best for: growing teams that want marketing, sales and support on one customer record.
See HubSpot details →A sales CRM built around calling, email and text, with an AI assistant called Chloe. Best for: sales teams that spend their day on calls, emails and texts.
See Close details →Pricing comparison: Nutshell and similar CRMs
| Tool | Free plan | Paid from | Trial | Price source |
|---|---|---|---|---|
| HubSpot | Yes | $20 /seat/mo | Yes | Company page |
| Salesforce CRM | Yes | $25 /user/mo | Yes | Company page |
| Zoho CRM | Yes | $14 /user/mo (annual) | Yes | Company page (₹); USD to re-check |
| Pipedrive | No | $14 /user/mo (annual) | Yes | Third-party, re-check |
| Freshsales | Not shown on pricing page | $9 /user/mo (annual) | Yes | Company page |
| Dynamics 365 Sales | No | $65 /user/mo (billed yearly) | Yes | Company page |
| monday CRM | No | $12 /seat/mo (annual) | Yes | Company page |
| Close | No | $9 /user/mo (promo price) | Yes | Company page |
| Insightly | No | $29 /user/mo (annual) | Yes | Company page |
| Nutshell | No | $7 /user/mo (annual, third-party) | Yes | Third-party, re-check |
| Less Annoying CRM | No | $15 /user/mo | Yes | Company page |
Prices show in your local currency where a company lists them. Tools without a local price stay in USD, so do not compare those rows number for number.
Entry prices are for the cheapest paid plan and use each company's own billing basis (annual or monthly, local currency), so compare them as a guide, not a quote.
Nutshell user reviews
We only publish reviews from signed-in users with a real profile. We never write or buy reviews. If you use Nutshell, be the first to share how it works for you.
Sign in to reviewNutshell FAQ
15 questions. Scroll inside the box to see them all.
Is Nutshell free?
No permanent free plan. Nutshell offers a free 14-day trial with no credit card needed.
How much does Nutshell cost?
Third-party 2026 price guides report Foundation at $7, Growth $18, Pro $35, Business $51 and Enterprise $69 per user per month on annual billing, and $13, $25, $42, $59 and $79 monthly. Nutshell's own page showed no dollar amounts, so confirm on its site.
Is Nutshell good for small business?
Yes. It is built for small B2B teams and bundles sales and email marketing.
Nutshell or Pipedrive?
Nutshell includes email marketing and has a lower entry price. Pipedrive is more focused on a visual pipeline and has a larger marketplace.
Does Nutshell do email marketing?
Yes. It offers email marketing with segmentation and automation, plus SMS, landing pages and a web chatbot.
What is Nutshell?
Nutshell is a CRM and email marketing tool for small B2B teams, with contacts, pipelines, sequences, forms, quotes and reports.
Who makes Nutshell and who owns it?
Nutshell is based in Ann Arbor, Michigan, and has operated since 2009. Its site says it is owned by WebFX.
How many plans does Nutshell have?
Five: Foundation, Growth, Pro, Business and Enterprise.
What is the limit on Nutshell's Foundation plan?
Foundation includes unlimited contacts but caps open leads at 100.
What are AI outcomes in Nutshell?
Each plan includes a monthly number of AI outcomes: 10 on Foundation, 20 on Growth, 40 on Pro, 100 on Business and 150 on Enterprise.
How many pipelines does Nutshell allow?
Pro includes 5 custom pipelines, Business 10, and Enterprise unlimited.
How many companies use Nutshell?
Nutshell's site says it supports more than 5,000 companies across 50 countries.
Does Nutshell offer phone support?
Phone support is listed on the Enterprise plan. All plans include free live support.
Which tools does Nutshell connect to?
Nutshell lists Gmail, Google Calendar, Microsoft 365, Mailchimp, Calendly, DocuSign, Aircall, Dialpad and Intercom, plus ChatGPT and Claude, and says it connects to over 5,000 apps.
What are the best alternatives to Nutshell?
Pipedrive is a focused sales pipeline. Copper lives inside Gmail. HubSpot has a free plan. Close is built for calling. See our Nutshell alternatives page.
Last updated: 11 Oct 2026. Spotted a mistake? See how we handle corrections.