Attio
A modern, customisable CRM with AI built in, aimed at startups and fast-moving teams.
What Attio does
Attio is a CRM founded in 2019 in London by Nicolas Sharp and Alexander Christie. Before Attio, the two had built CRM software for investment teams.
It is built to be reshaped. You define your own objects and fields, such as companies, deals, users or whatever your business tracks, instead of fitting into fixed screens.
AI is central to its pitch. It syncs email and calls, enriches records on its own and offers agents for research and outreach. That makes it popular with modern software teams, and a poorer match for people who just want a plain contact list.
Setup and learning curve
You can start on the free plan within an hour. Designing objects and workflows well takes a day or two of thought.
Attio pricing
Free
- Up to 3 seats
- 50,000 records
- 200 emails a month, 50GB storage
Plus
- $44 if billed monthly
- Up to 10 seats
- Private lists and enhanced email sending
Pro
- $99 if billed monthly
- Unlimited seats
- Call intelligence, sequences, advanced reporting
Enterprise
- Unlimited seats and objects
- Security and admin controls
Annual billing takes 20% off the monthly price on Plus and Pro.
Limits grow with each plan: 50,000 records on Free, 250,000 on Plus, and 1,000,000 on Pro.
Attio offers a 14-day trial of the Pro plan, so you can try the strongest features before you pay.
Currency: Prices are shown in USD as listed on the company's US pricing page. We have not checked local-currency prices yet.
Source: Attio pricing page (Vendor page), checked 5 Oct 2026.
Is there a free plan?
Yes. Yes. Attio's free plan has no end date. It allows up to 3 seats, 50,000 records and 200 emails a month, with automatic data enrichment included.
The free plan suits a very small team testing the system. You move up when you need more seats, more email volume or sequences and call intelligence.
Key features
Attio integrations
Attio lists Gmail and Outlook for email, Slack for messaging, Stripe for billing data, and tools like Apollo, Notion, Mailchimp and Segment. Zapier covers many more.
Dozens of integrations plus Zapier. Commonly used:
Who is Attio best for?
Startups and tech teams that want to shape their own data model
Startups to enterprises
Software startups, sales and revenue teams, customer success teams
Choose Attio if…
- You want to design your own data model
- You are a startup or software team
- You like modern tools and AI help
Look elsewhere if…
- You want a ready-made CRM with no setup
- You need a long list of niche add-ons
- You want a large pool of local consultants
Attio pros and limitations
Pros
- A permanent free plan
- Flexible data model you can shape to your business
- Modern, fast interface
- Records fill in from email and calendar
- Free trial of the top plan
Limitations
- Not for people who want a plain, fixed CRM
- Setup takes thought, since you design your own structure
- Strongest features need the Pro plan
- Free plan has low email limits
- Younger product than the big names
How teams use Attio
Attio alternatives
All-in-one CRM with marketing, sales and support tools in one place. Best for: growing teams that want marketing, sales and support on one customer record.
See HubSpot details →A simple, visual sales CRM built around the deal pipeline. Best for: sales-focused teams that want a simple visual pipeline.
See Pipedrive details →A simple, long-running CRM with a real free plan for two users. Best for: small teams that want a simple CRM and a free place to start.
See Capsule details →A sales CRM built around calling, email and text, with an AI assistant called Chloe. Best for: sales teams that spend their day on calls, emails and texts.
See Close details →Pricing comparison: Attio and similar CRMs
| Tool | Free plan | Paid from | Trial | Price source |
|---|---|---|---|---|
| HubSpot | Yes | $20 /seat/mo | Yes | Company page |
| Salesforce CRM | Yes | $25 /user/mo | Yes | Company page |
| Zoho CRM | Yes | $14 /user/mo (annual) | Yes | Company page (₹); USD to re-check |
| Pipedrive | No | $14 /user/mo (annual) | Yes | Third-party, re-check |
| Freshsales | Not shown on pricing page | $9 /user/mo (annual) | Yes | Company page |
| Dynamics 365 Sales | No | $65 /user/mo (billed yearly) | Yes | Company page |
| monday CRM | No | $12 /seat/mo (annual) | Yes | Company page |
| Close | No | $9 /user/mo (promo price) | Yes | Company page |
| Insightly | No | $29 /user/mo (annual) | Yes | Company page |
| Copper | No | $23 /seat/mo (annual) | Yes | Company page |
| Capsule | Yes | $18 /user/mo (annual) | Yes | Company page |
| Attio | Yes | $35 /user/mo (annual) | Yes | Company page |
Prices show in your local currency where a company lists them. Tools without a local price stay in USD, so do not compare those rows number for number.
Entry prices are for the cheapest paid plan and use each company's own billing basis (annual or monthly, local currency), so compare them as a guide, not a quote.
Attio user reviews
We only publish reviews from signed-in users with a real profile. We never write or buy reviews. If you use Attio, be the first to share how it works for you.
Sign in to reviewAttio FAQ
15 questions. Scroll inside the box to see them all.
Is Attio free?
Yes. Attio's free plan has no end date and covers up to 3 seats and 50,000 records. A 14-day trial of the Pro plan is also offered.
How much does Attio cost?
On our check date Plus was $35 per user per month billed annually ($44 monthly) and Pro was $79 ($99). Enterprise is priced on request.
Is Attio good for small business?
Yes, especially for small tech and startup teams. A plain-contact-list business may find it more than it needs.
Attio or HubSpot?
Attio is more flexible and modern in feel, while HubSpot is easier out of the box and ties marketing and support into the same record.
Who makes Attio?
Attio is a London company founded in 2019 by Nicolas Sharp and Alexander Christie.
What is Attio?
Attio is a modern CRM where you can design your own objects and fields, with email sync, data enrichment and AI features built in.
What are the limits of Attio's free plan?
On our check date the free plan allowed 3 seats, 50,000 records, 200 emails a month and 50GB of storage.
Does annual billing save money on Attio?
Yes. Annual billing takes 20% off the monthly price on Plus and Pro.
What does Pro add over Plus?
Pro adds call intelligence, sequences, permission controls and advanced reporting, and it removes the 10-seat cap that Plus has.
Does Attio have AI features?
Yes. Attio lists Ask Attio, custom agents, a web research agent and enrichment, along with call intelligence on Pro.
Which tools does Attio connect to?
Attio lists Gmail, Outlook, Slack, Stripe, Notion, Apollo, Mailchimp, Segment and Zapier, among others.
What are the best alternatives to Attio?
HubSpot is easier out of the box. Pipedrive is a focused sales tool. Capsule is simpler with a free plan. Close is built for calling. See our Attio alternatives page.
How big is Attio's team?
Attio's careers page lists more than 190 team members, working from London with teams across Europe and the US.
What does Attio's Plus plan add over Free?
Plus adds private lists and enhanced email sending, raises the cap to 10 seats, 250,000 records and 1,000 emails a month.
What can Attio's AI agents do?
Attio lists Ask Attio for analysis, custom agents for set tasks, a web agent for research, and sequences for outreach. Sequences and call intelligence need the Pro plan.
Last updated: 11 Oct 2026. Spotted a mistake? See how we handle corrections.