Attio alternatives
4 tools people consider instead of Attio, compared on price, free plans and who each is for.
Quick comparison
| Tool | Free plan | Paid from | Best for |
|---|---|---|---|
| Attio (the one you started with) | Yes | $35 /user/mo (annual) | Startups and tech teams that want to shape their own data model |
| HubSpot | Yes | $20 /seat/mo | Growing teams that want marketing, sales and support on one customer record |
| Pipedrive | No | $14 /user/mo (annual) | Sales-focused teams that want a simple visual pipeline |
| Capsule | Yes | $18 /user/mo (annual) | Small teams that want a simple CRM and a free place to start |
| Close | No | $9 /user/mo (promo price) | Sales teams that spend their day on calls, emails and texts |
Prices show in your local currency where a company lists them; others stay in USD.
Why people look for a Attio alternative
Based on our review of Attio, these are the limits that most often send buyers looking elsewhere:
- Not for people who want a plain, fixed CRM
- Setup takes thought, since you design your own structure
- Strongest features need the Pro plan
Still a good fit if you want to design your own data model, or you are a startup or software team. See the full Attio profile for plans and pricing.
HubSpot instead of Attio
Growing teams that want marketing, sales and support on one customer recordAll-in-one CRM with marketing, sales and support tools in one place.
Pick HubSpot over Attio if you want one system for marketing, sales and support. Stay with Attio if you want to design your own data model.
| Attio | HubSpot | |
|---|---|---|
| Starts at | $35 /user/mo (annual) | $20 /seat/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
Why choose HubSpot
- A free plan with no end date, good for testing with real data
- Clean, easy screens that new staff pick up quickly
Keep in mind
- Cost climbs quickly once you add seats, contacts and extra hubs
- Advanced automation and reporting sit on higher plans
Pipedrive instead of Attio
Sales-focused teams that want a simple visual pipelineA simple, visual sales CRM built around the deal pipeline.
Pick Pipedrive over Attio if your work is mainly sales. Stay with Attio if you want to design your own data model.
| Attio | Pipedrive | |
|---|---|---|
| Starts at | $35 /user/mo (annual) | $14 /user/mo (annual) |
| Free plan | Yes | No |
| Free trial | Yes | Yes |
Why choose Pipedrive
- Very easy to understand at a glance
- Focused on sales, so less clutter
Keep in mind
- No permanent free plan
- Monthly billing costs much more than annual
Capsule instead of Attio
Small teams that want a simple CRM and a free place to startA simple, long-running CRM with a real free plan for two users.
Pick Capsule over Attio if you want a free plan with no end date. Stay with Attio if you want to design your own data model.
| Attio | Capsule | |
|---|---|---|
| Starts at | $35 /user/mo (annual) | $18 /user/mo (annual) |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
Why choose Capsule
- A permanent free plan
- Easy to learn, with clean screens
Keep in mind
- Free plan caps at 2 users and 250 contacts
- Fewer marketing tools than HubSpot
Close instead of Attio
Sales teams that spend their day on calls, emails and textsA sales CRM built around calling, email and text, with an AI assistant called Chloe.
Pick Close over Attio if your team sells by phone. Stay with Attio if you want to design your own data model.
| Attio | Close | |
|---|---|---|
| Starts at | $35 /user/mo (annual) | $9 /user/mo (promo price) |
| Free plan | Yes | No |
| Free trial | Yes | Yes |
Why choose Close
- Calling, email and SMS in one place
- Strong dialer options for phone-heavy teams
Keep in mind
- No free plan
- Call and text costs come on top of the seat price
Attio alternatives FAQ
What is the best alternative to Attio?
It depends on what you need. HubSpot is best for growing teams that want marketing, sales and support on one customer record. Pipedrive is best for sales-focused teams that want a simple visual pipeline. Capsule is best for small teams that want a simple CRM and a free place to start.
Is there a free alternative to Attio?
Yes. HubSpot, Capsule list a free plan. See each profile for its limits.
Why do people look for a Attio alternative?
Common reasons, based on our review: not for people who want a plain, fixed CRM; setup takes thought, since you design your own structure; strongest features need the Pro plan.
Alternatives to other tools
Last updated: 11 Oct 2026. How we research · All alternatives