Salesforce CRM alternatives
4 tools people consider instead of Salesforce CRM, compared on price, free plans and who each is for.
Quick comparison
| Tool | Free plan | Paid from | Best for |
|---|---|---|---|
| Salesforce CRM (the one you started with) | Yes | $25 /user/mo | Mid-size and large companies with complex sales processes |
| HubSpot | Yes | $20 /seat/mo | Growing teams that want marketing, sales and support on one customer record |
| Zoho CRM | Yes | $14 /user/mo (annual) | Budget-conscious teams that want many features for the price |
| Pipedrive | No | $14 /user/mo (annual) | Sales-focused teams that want a simple visual pipeline |
| Freshsales | Not shown on pricing page | $9 /user/mo (annual) | Small and mid-size teams wanting a low entry price and built-in communication |
Prices show in your local currency where a company lists them; others stay in USD.
HubSpot
Growing teams that want marketing, sales and support on one customer recordAll-in-one CRM with marketing, sales and support tools in one place.
Why choose it
- A free plan with no end date, good for testing with real data
- Clean, easy screens that new staff pick up quickly
- Marketing, sales and support share one customer record
Keep in mind
- Cost climbs quickly once you add seats, contacts and extra hubs
- Advanced automation and reporting sit on higher plans
- Professional and Enterprise can need a paid onboarding step
Free plan: Yes (2 users, 1,000 contacts) · Paid from $20 /seat/mo
Zoho CRM
Budget-conscious teams that want many features for the priceA feature-rich, lower-cost CRM with a free plan for up to three users.
Why choose it
- Low prices with a lot of features
- A free edition for up to three users
- Free trial on every paid edition
Keep in mind
- Screens can feel crowded to new users
- Setup takes more effort than the simplest CRMs
- Best value needs you to use several Zoho apps
Free plan: Yes (up to 3 users) · Paid from $14 /user/mo (annual)
Pipedrive
Sales-focused teams that want a simple visual pipelineA simple, visual sales CRM built around the deal pipeline.
Why choose it
- Very easy to understand at a glance
- Focused on sales, so less clutter
- Fast to set up
Keep in mind
- No permanent free plan
- Monthly billing costs much more than annual
- Marketing and support tools are add-ons or absent
Free plan: No (free trial) · Paid from $14 /user/mo (annual)
Freshsales
Small and mid-size teams wanting a low entry price and built-in communicationAn affordable CRM from Freshworks with phone, email and chat built in.
Why choose it
- Very low entry price
- Phone, email and chat built in
- A 21-day full-featured trial
Keep in mind
- Best features only on Pro and Enterprise
- Add-ons increase the cost
- We could not confirm a permanent free plan
Free plan: Not shown on pricing page · Paid from $9 /user/mo (annual)
Salesforce CRM alternatives FAQ
What is the best alternative to Salesforce CRM?
It depends on what you need. HubSpot is best for growing teams that want marketing, sales and support on one customer record. Zoho CRM is best for budget-conscious teams that want many features for the price. Pipedrive is best for sales-focused teams that want a simple visual pipeline.
Is there a free alternative to Salesforce CRM?
Yes. HubSpot, Zoho CRM list a free plan. See each profile for its limits.
Why do people look for a Salesforce CRM alternative?
Common reasons, based on our review: steeper learning curve than simpler CRMs; often needs an admin or consultant to set up well; total cost is well above the seat price.
Last updated: 27 Sep 2026. How we research · All alternatives